Privacy
Policy

01 Who we are

renamed ("we", "us", "our") is an AI automation and consulting firm operating under the domain renamed.ai. We help businesses design, build, and scale intelligent workflows and automation systems.

This Privacy Policy explains how we collect, use, and protect information when you visit our website, contact us, or engage our services. By using our site you agree to the practices described here.

02 Information we collect

We only collect information that is necessary to provide our services or respond to your enquiries. This may include:

• Contact information — your name, email address, and any details you include when reaching out to us directly.
• Project information — details about your business, challenges, or goals that you share during onboarding or discovery calls.
• Usage data — anonymous data about how you interact with our website, including pages visited, referral sources, and device type.
• Communications — emails, messages, or other correspondence you send us.

We do not collect sensitive personal data such as financial records, health information, or government identifiers unless explicitly required for a specific engagement and agreed upon in writing.

03 How we use your information

We use the information we collect for the following purposes:

• To respond to your enquiries and communicate about potential or active projects.
• To deliver, manage, and improve our consulting and automation services.
• To understand how our website is used and improve the user experience.
• To comply with legal obligations or resolve disputes.

We do not sell your personal information to third parties. We do not use your data for automated decision-making or profiling in a way that produces legal or similarly significant effects.

04 Legal basis for processing

Where applicable under GDPR and similar data protection laws, we process your personal data on the following legal bases:

• Legitimate interests — to run our business, respond to enquiries, and improve our services.
• Contract performance — to fulfil obligations under a services agreement with you or your organisation.
• Consent — where you have explicitly agreed to a specific use, such as receiving updates from us.
• Legal obligation — where we are required to process data to comply with applicable law.

05 Sharing your information

We do not sell, rent, or trade your personal information. We may share it only in the following limited circumstances:

• Service providers — trusted third-party tools we use to operate (e.g. email, analytics, project management), bound by confidentiality obligations.
• Legal requirements — if required by law, court order, or to protect our legal rights.
• Business transfers — in the unlikely event of a merger or acquisition, your information may transfer as part of that process, with notice provided to you.

06 Data retention

We retain personal data only for as long as necessary to fulfil the purposes outlined in this policy, or as required by law. Specifically:

• Enquiry and contact data is retained for up to 24 months from last contact.
• Client project data is retained for the duration of the engagement plus 5 years for legal and compliance purposes.
• Website analytics data is anonymised and retained for up to 12 months.

You may request deletion of your data at any time, subject to any overriding legal obligations we may have to retain it.

07 Your rights

Depending on your location, you may have the following rights regarding your personal data:

• Access — request a copy of the personal data we hold about you.
• Correction — request that inaccurate or incomplete data be corrected.
• Deletion — request that we delete your personal data, subject to legal obligations.
• Portability — request your data in a structured, machine-readable format.
• Objection — object to processing based on legitimate interests.
• Restriction — request that we restrict processing of your data in certain circumstances.
• Withdraw consent — where processing is based on consent, you may withdraw it at any time.

To exercise any of these rights, contact us at hey@renamed.ai. We will respond within 30 days.

08 Cookies

Our website may use minimal, privacy-respecting analytics to understand traffic patterns. We do not use advertising cookies or third-party tracking pixels.

If we use cookies, they are limited to:

• Essential cookies — required for the site to function correctly.
• Analytics cookies — anonymous usage data to help us improve the site. No personal identifiers are collected.

You can control cookie preferences through your browser settings at any time.

09 Security

We take the security of your information seriously. We use appropriate technical and organisational measures to protect your data against unauthorised access, loss, or disclosure.

However, no method of transmission over the internet is completely secure. While we strive to protect your information, we cannot guarantee absolute security. If you become aware of any security issue, please notify us immediately.

10 Contact us

If you have any questions about this Privacy Policy or how we handle your data, please contact us:

We may update this Privacy Policy from time to time. When we do, we will revise the "last updated" date at the top of this page. We encourage you to review this policy periodically.